Month: May 2012

Fighting the Top 5 Impediments to Complete a Sale – Part 2

In the Part 1 of this post I covered the first two impediments to the sale (no need, no money). In this post, I will continue with the topic and cover the remaining three impediments. No Hurry “Why do I need to buy it now?” This is a slightly harder question to address. One way… Read more »

Simple Guide to Search Engine Optimization (SEO)

Before jumping on to Search Engine Optimization, let’s start with elaborating search engines. Search engines are one of the primary generators of traffic for online companies, Thus, it is very important to pay a close attention to it as part of your inbound marketing strategy. Search Engine Optimization (SEO) is the collection of techniques that helps… Read more »

Fighting the Top 5 Impediments to Complete a Sale – Part 1

“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” — Zig Ziglar (Star salesman, author and motivational speaker) If you have worked as a part of the sales & marketing team at a startup or a small business, you should be able to readily agree with this quote…. Read more »

Top Sales and Marketing Resources

There is a lot of room to learn and get inspired from the sales and marketing resources available to us online. In this post, we will cover the top sales and marketing resources to track and follow. Leave a comment to let me know the other resources that you like to read. General Sales blogs Forbes Sales… Read more »

Simple Guide to Customer Segmentation

Customer segmentation helps you in targeting a specific set of customers. Not all customers are made the same. Their needs, their cultural backgrounds and their value to the company differ significantly. Thus, it is important to categorize your customers into different segments and adjust your product positioning & marketing messaging accordingly. In this post, I… Read more »

Nurturing your sales leads the right way

Sales leads are essential for a lead to develop interest in your product. A lead is a prospective customer who has the potential to buy from you, but has not yet conveyed an active interest to do so. Such leads are termed unqualified contacts and would include the guys you meet in a trade show… Read more »