Month: June 2012

How Paradox of Choice Affects Your Sales

Have you ever wondered how Apple can rack up significant sales even when then they provide only 1-2 choices for each product category? Does it not run counter to conventional wisdom that more choice means more sales? In a landmark 2004 book – “The Paradox of Choice: Why More is Less“, author Barry Schwartz argues… Read more »

Are you Leveraging Quora for Your Marketing Campaigns?

I’m sure you would have heard of Quora by now. Quora is the social network that raised funds at a valuation of $800m although it has not generated a single dollar of cash. It is essentially a Question-Answer network, where users can post questions, and the community can answer them. Quora is populated by a bigger… Read more »

Twitter Marketing Best Practices

Twitter is a very essential tool for marketers and PR professionals. It allows you to feel the pulse of the market, establish connections with the influencers in your market and send your marketing message for free, across the target customer base. However, many marketers are finding a hard time trying to utilize the power of… Read more »

Optimize Your Landing Page for Better Sales Conversion

Have you ever wondered why your website traffic is not converting into actual sales? Many companies spend a lot on their Search Engine Optimization (SEM), Search Engine Marketing (SEM) and Social Media Marketing (SMM) to bring people to their websites. However, when it comes to sales conversions many of the campaigns are not succeeding enough…. Read more »

9 Ways to Make your Content Stick

In the online world, content is the king and sticky content is one that people read, share, recommend, remember and often go back and refer. Creating sticky/viral content gives you a leg up in your inbound marketing strategy. In this post, I will show you nine tips to make your content stick better. Pick the… Read more »

5 Steps You Need In Your Inbound Marketing Strategy

Last week, I covered the importance of inbound marketing strategy for your business. Essentially an inbound marketing strategy reverses the direction of marketing, and makes the customers come to you, instead of you going after the customer. In this post, I will cover the 5 main stages in an inbound marketing strategy as enunciated by… Read more »

Building Loyalty Through Customer Experience Management

Customer Experience Management is the new customer centric dimension of management that helps firms in developing loyal customers. Seasoned people in the marketing department have always known that retaining existing customers is a lot cheaper than acquiring new ones. Loyal customers not only help reduce your Customer Acquisition Costs, but also help build your brand… Read more »

Why is Inbound Marketing Better than Traditional Outbound Marketing?

Traditional marketing is primarily outbound. You create advertisements for TV, radio or print media, purchase/rent mailing lists, cold call customers, organize trade shows and do everything to reach your customers. The main problem is that you don’t know how many of those “cold leads” are going to convert into sales. Most often you shoot a… Read more »