Twitter is a very essential tool for marketers and PR professionals. It allows you to feel the pulse of the market, establish connections with the influencers in your market and send your marketing message for free, across the target customer base.
However, many marketers are finding a hard time trying to utilize the power of Twitter. Most often they let their account degrade into some kind of automated spam sending engine with nothing but their ads. In this post, I will cover the Twitter Market best practices.
- Create a solid bio that conveys authority and respect – pay a close attention to the handle (ideally your full name or company name, rather than funny monikers), the profile picture (a professional image) and a catchy 160 word description that includes the right keywords to make your target Tweeple notice you.
- Participate in conversations instead of just sending messages about your product. Twitter is a great platform for two-way interactions. Find out the conversations happening in your timeline (tweets with an @ mention in them). If the topic is familiar to you and you have something to contribute, jump in.
- Promote other’s tweets & messages. Twitter is a social platform and people love it when you can start helping them out with relevant tools and services that are not just your own. By promoting a wide range of good products/services in your domain you build credibility and makes your future messages more authoritative.
- Call out and be appreciative. When you find an interesting idea or conversation, call out and appreciate the tweeter, by retweeting the message or sending them a reply. By playing nice on the social network, you become something whom people want to hang out with.
- Mix up your tweets. People love variety in content. So, try to include relevant images, videos, questions, contests along with your regular tweets.
- Stay on topic. While it is quite tempting to tweet on multiple topics, it just dilutes your account and the authority. If you want to talk about movies and sports, you could create a separate handle.
- Create a regular rhythm to your tweeting. Just like in any exercise regimen, a good rhythm is required to make your tweeting habit successful. Set a target of posting 5-7 best tweets everyday and allocate 20-30 minutes for conversations and finding new connections.
- Be responsive. When a customer or a potential customer asks for a clarification try to get back to it immediately. In Twitter, time is measured in seconds and minutes and not days and weeks. Ideally, a response within a day is best.