Month: March 2015

A complete guide to effective Marketing Collateral

What do sales teams need from marketing? Why do they value marketing? If you think that the answer is because marketing teams produce good leads, then you are wrong. For sure, good leads are one of the things that sales teams need from marketing, but marketers are responsible –among other things- for the creation of… Read more »

Sales Follow Up Email Formats That Actually Get Engagement

What if you had the ultimate sales follow up email formula? Imagine leaving a meeting, sending an email, and instantly getting a response. Imagine shooting an email to a cold lead and having them eagerly reply. You’d become the most valuable inside sales rep of all time. As it turns out, sales follow up email… Read more »