Marketing management, like any other field, can be tweaked to reach an optimal level. Transitioning your different tasks, teams and marketing processes will eventually pay off. Doesn’t matter what structure you follow, let it be a tall hierarchy with a proper chain of command or a flat structure, you need to make your marketing department a team based structure. Teams achieve more success than isolated employees.
Tweak your Marketing Management practices to get the right direction, become productive & achieve results.
After you employ the best talent you can consider the costs and options you have in your marketing department. You need to carefully work with each and every one of them. Assign them the tasks you have observed them being good at and help them be successful in their duties. All of these success, when added up, is a look at the collective success for your company.
While during building the process of marketing management optimization, do incorporate these points
Think Big But Divide the Effort.
To reach heights you need to push more and work more. However, it is better to divide the work as per the specialties and abilities needed for the work. Don’t randomly assign work to the team you are managing and leading. Of course, job rotation should be there, but if someone is good at market research, give him related tasks. Similarly, if someone is good in graphics and aesthetic sense, give him design related jobs. This will help them achieve their goals using their unique cognitive specialties.
A Cold Shoulder Never Works
Appreciation is worth more than any materialistic remuneration. Compliment and praise your team on their achievements. Encourage them on every milestone they cross to stay focused and have high spirits for even bigger ones ahead.
Marketing management never means to ignore the positives and be result oriented only. Being nice helps!
Share Relevant Examples and Experiences.
You need to share relevant examples with your team mates. Come up with examples that are relevant to their tasks, and matches their mind and skill sets. Use examples that will put them on the right track to achieve whatever goals they have set for themselves.
Let them learn.
This is a very important thing for a marketer. Marketers are not like rest of the employee pool. They need extra room for creativity, more freedom and a liberty to commit mistakes. Don’t micro manage them. You have given them goals and have shown the relevant ways to achieve those goals. Now let them decide their own path and let them learn by making some mistakes. Lessons learnt by experience are more effective than by advice. Provide them with proper training sessions and develop their skills. Tell them the limits and boundaries but let them create their own strategies and approaches within those boundaries.
Be a helper!
Marketers are problem solvers. Being a marketing manager, you need to be the problem solver of the team you are leading. You need to create an atmosphere of openness and willingness. This enhances team communication and this will help your marketing team going forward! Communication is all it takes to keep your team in good spirits and keep them rolling.
Share your Vision
You need to share your vision with the team time and time again in order to keep them aligned on the right path. Without a proper vision, marketers would never be able to progress properly. Marketers are the makers of their own dreams. You need to share the right dream with them.
Give them Team Spirit
Marketers are very independent. Especially the ones who are highly objective and analytical. However, to make them high achievers, you should sometimes stay behind and let them take the credit one by one. Let them create their unique identities and move ahead together. Instill the team spirit, that’s must for every great team to progress. This is a big part of your marketing management optimization processes.