The difference between inbound sales and traditional sales (outbound) is who you target. It can be everybody or specific people that might be interested in your product. Question here is how can you be so sure that they are interested? The answer is simple; you pushed them to find you, how? Through content that is helping them with their needs, wants and any issues they are facing. So if anyone has an interest in the content you share on your blog and by the help of social media channels will certainly come to your website. So the point is that you get attention of your prospective customers through engaging content that fits well with their interest.
As compared to traditional sales, inbound sales makes your website a hub of marketing
While on the other side Traditional sales focuses on going out to find customers. The techniques used in outbound sales usually interrupt people, for example, outbound sales includes cold calling (everybody hates cold calling), junk mail, spam, T.v Ads etc.
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With inbound sales you attract visitors using blog, Social Media and keywords. Once you get the visitors to your website it’s time to convert them into leads through eye catching call to actions, landing pages and forms on your website. Here are the critical inbound sales tools, have a look.
Inbound Sales Tools That Are Taking Over Traditional Sales Tools
Blogging has a critical part in inbound sales success for business today. Study shows us that companies that blog 4 to 6 times in a month are more likely to get double the number of customer leads than those who do not post blogs on a regular basis. In blogs you should focus on keywords that are high search terms but with low competition. This will help you get found on search engines like Google, Bing, Yahoo and some others. You cannot place yourself on top searches alone with consistent and fresh content. Search Engine Optimization is the most important part getting noticed in inbound marketing. SEO when done right can do wonders for you.
Social Media Marketing
To draw in new customers and engage existing customers, social media marketing is critical. In inbound sales you listen to your prospects and then engage them in an effective way that is beneficial for both the parties. So you shouldn’t be sharing about yourself only. Successful social media marketers follow the cocktail party rule of sharing. The ratio of sharing other peoples stuff should 80-20 depending upon your business.
Email marketing, if done with right perspective and strategy, can have a great impact on your company. Email marketing hasn’t gone anywhere, it’s still here. Your email marketing approach must offer tips, advice and education to your subscribers. This will result in turning them into leads or even customers. In inbound sales you must send relevant content. In today’s world people want what’s in it for them. If someone shared their contact information to your company, you must create value for the them, sending the same email content to all your contacts isn’t a good idea. Your email could look spammy if there’s no option to “unsubscribe”. Avoid being spammy. Send emails that are focused on your own products or services and how it can help them out.
Follow these guidelines and improve your inbound sales. These tools will also help you make a pragmatic & mix model of both inbound+traditional sales!