Author: Hasan Azhar

Hasan considers Fileboard his second home and is working here as an inbound marketing expert. He has an academic background in traditional finance; however, his work experience from quite a long time revolves around startups, digital marketing and advertising.

How to Integrate Sales Engagement in your Organization

Sales engagement conventionally falls under the category of sales. In the earlier times, it was limited to cold calling, follow-ups, product demonstrations and sales pitches. However, in recent times sales teams have taken new initiatives that have given sales engagement a completely new dimension. Sales Engagement is a new term for solving an age-old problem…. Read more »

Sales Enablement Jobs: Life of a sales enablement professional.

Sales managers are often asked about the nature of sales enablement jobs and the duties of sales enablement professionals. They want to know why these jobs are higher paying and much valued as compared to the job of a simple sales rep. Well, the answer isn’t a very difficult one. As discussed in our previous… Read more »

Optimize Your Pipeline Acceleration Process in 2015

Sales Pipeline acceleration has become the need of the moment because firms want to close the sales cycle as early as possible with maximum output. The earlier the sales cycle is closed, the sooner the firm will earn the revenue. A Harvard University study suggests that 25% of sales cycles take 7 months or longer… Read more »

What is Sales Enablement and why do you need it?

Sales enablement is a concept that’s not alien to us sales people today. Every organization has a department which relates to some kind of sales enablement but this does not mean that it’s a highly sophisticated technical word. In fact, the concept of sales enablement is a very common one which serves the interests of… Read more »

How to make the best out of your sales engagement plan?

A proper sales engagement plan has become a necessity of the modern day sales manager. Highly engaged customers are ought to purchase more frequently and spend more time on the purchases. They feel like an integral part of the company and in turn provide the company with valuable insight and suggestions to make the product… Read more »

Sales Productivity Metrics Measure the Success of Your Firm

Sales Productivity Metrics come in to play once sales productivity tactics have been applied. Firms need to accept that only the application of sales productivity won’t change the fortunes of the firm. The right strategies need to be implemented in order to ensure success. However, if the strategies prove to be a failure, this does… Read more »

Still Wondering How to Increase Sales Productivity?

Sales productivity has become a necessity in today’s business world. Facts state that almost 2/3 of sales reps fail to reach their annual sales quota goal, worldwide. This shows that there is a huge gap to be filled. Successful firms fill this gap by increasing their sales productivity. It is a concept where sales are… Read more »

Opportunities that Sales Technology Brings In

There was a time when sales technology meant having a phone by your desk to cold call prospects and sell your product. Then came along the age of pagers to set up meetings and check in on your clients to know their needs, which lead to a more evolved technology of sales through e-mailing. It… Read more »

Cold Calling is dead!

Cold calling is a sales pitch call to someone out of the blue, with no referral, no information, no qualification, no relationship or rapport, no trust or credibility, it’s just cold. If that is how cold calling is supposed to be, then surely cold calling is dead. It’s time for warm calling, or as sales… Read more »

The Need for Sales Acceleration Technology

Sales Acceleration Technology becomes necessary to use when the sales reps want to sell both faster and more intelligently. It is a category of cloud based software that’s designed to facilitate and accelerate all processes pertinent to the sales pipeline. It is the bridge between CRM and marketing automation. The sales profession is in a… Read more »