Tag: Inbound marketing

5 Steps You Need In Your Inbound Marketing Strategy

Last week, I covered the importance of inbound marketing strategy for your business. Essentially an inbound marketing strategy reverses the direction of marketing, and makes the customers come to you, instead of you going after the customer. In this post, I will cover the 5 main stages in an inbound marketing strategy as enunciated by… Read more »

Why is Inbound Marketing Better than Traditional Outbound Marketing?

Traditional marketing is primarily outbound. You create advertisements for TV, radio or print media, purchase/rent mailing lists, cold call customers, organize trade shows and do everything to reach your customers. The main problem is that you don’t know how many of those “cold leads” are going to convert into sales. Most often you shoot a… Read more »