Tag: lead generation

How to Improve your Online Lead Generation

A lead is a prospective customer who is in the market for your product, but has not yet conveyed an intention to buy from you. Lead generation is the process of generating customer interest for your product. Typically it involves bringing the prospect to your landing page and getting their contact information to hook them… Read more »

Nurturing your sales leads the right way

Sales leads are essential for a lead to develop interest in your product. A lead is a prospective customer who has the potential to buy from you, but has not yet conveyed an active interest to do so. Such leads are termed unqualified contacts and would include the guys you meet in a trade show… Read more »