Category: Sales content & engagement

Learning Engagement: How do your prospects reactions play into the sale?

For a while, we’ve talked about the importance of tracking your prospect’s engagement, and why an informed salesperson can cut their sales pipeline down. So what do you want to look for in the first place? What kind of prospect response other than a definitive “yes” or an “I’m interested” email back should you look… Read more »

New to Sales Development? Data & Analytics are your new best friends.

Sales development is hot these days. To get with the program, you had better be tech savvy. Sales Devs don’t just find contact info for leads and follow up, full intelligent processes and systems have been developed to complement traditional pipeline management. This field represents a new frontier of study, with competing strategies to get… Read more »

Content Marketing Trends of 2015 That You Should Follow

Stock marketers believe in diversity. They believe in investing in different sectors to minimize the chances of financial loss. They take these decisions based on the market trends. It’s very important to follow the trends to grasp knowledge on the current market affairs. Companies churn out stats related to their performance which become a part… Read more »

How Content Engagement & Tracking Features Are Improving Sales

Marketing these days, whether online or offline is all about building engagement. Consequently, this engagement leads towards desired action, which is the purchase decision of services or products. Before jumping on to Content Engagement, let’s give our readers a brief overview of Content Marketing. Creating and sharing valuable free content to attract and eventually convert… Read more »

Are You Still Missing A Sales Library?

How easy it is to find your favorite pair of jeans in a neat and clean wardrobe where everything is organized. Similarly for a sales rep it is equally easy to find a marketing collateral when the entire marketing content is in an organized form. This feature is provided by Fileboard. It is known as… Read more »

Top 8 Engagement Metrics To Monitor in 2016

Engagement Metrics in today’s competitive business environment are a crucial factor in increasing closure rates. As examined in our previous blogs, meaningful conversations with the sales rep is a large influence on customers. Predominately, they expect sales reps to feed them the content that matches their interest at each stage of the buying process. Buyers educated… Read more »

Sales Engagement Manager Leads Your Sales Process Success

Just like the name specifies, a sales engagement manager manages your sales engagement by overlooking the whole sales process to make sure you get the best out of a sales deal while safeguarding the interest of his vendor company. When a client has to make a sales deal with some vendor party, the sales engagement… Read more »

An Overview of Sales Enablement Best Practices.

We’re often asked about sales enablement best practices and how to implement them in our daily life sales routine. Well, here it is. We have previously discussed what sales enablement actually means and why does it play a vital role in the sales climate of a company. Today we’ll be talking about the best practices… Read more »

What is Sales Enablement and why do you need it?

Sales enablement is a concept that’s not alien to us sales people today. Every organization has a department which relates to some kind of sales enablement but this does not mean that it’s a highly sophisticated technical word. In fact, the concept of sales enablement is a very common one which serves the interests of… Read more »

How to make the best out of your sales engagement plan?

A proper sales engagement plan has become a necessity of the modern day sales manager. Highly engaged customers are ought to purchase more frequently and spend more time on the purchases. They feel like an integral part of the company and in turn provide the company with valuable insight and suggestions to make the product… Read more »