Annually, over $500 billion is spent on advertising (almost half of that in the US alone). However, a good chunk of that doesn’t lead to a sizable increase in sales at all. At a startup or a small business, you might not have the luxury of risking a big budget on an ad only to see all of it down the drain. This is why the marketers in startups and small businesses need to pay more attention to guerilla marketing.
Twitter is a very essential tool for marketers and PR professionals. It allows you to feel the pulse of the market, establish connections with the influencers in your market and send your marketing message for free, across the target customer base.
Have you ever wondered why your website traffic is not converting into actual sales? Many companies spend a lot on their Search Engine Optimization (SEM), Search Engine Marketing (SEM) and Social Media Marketing (SMM) to bring people to their websites. However, when it comes to sales conversions many of the campaigns are not succeeding enough. What is the problem?
In the online world, content is the king and sticky content is one that people read, share, recommend, remember and often go back and refer. Creating sticky/viral content gives you a leg up in your inbound marketing strategy.
Till about 20 years ago, most big organizations had a mass marketing approach in dealing with the customers. They picked a few market segments and addressed them as a whole, with very little personalization. However, since the 1990s many organizations have moved towards Account Based Marketing (ABM) that helps them tailor their marketing approach towards the needs of each individual account.
Last week, I covered the importance of inbound marketing strategy for your business. Essentially an inbound marketing strategy reverses the direction of marketing, and makes the customers come to you, instead of you going after the customer. In this post, I will cover the 5 main stages in an inbound marketing strategy as enunciated by the marketing expert, Chad Pollitt.