In the Part 1 of this post I covered the first two impediments to the sale (no need, no money). In this post, I will continue with the topic and cover the remaining three impediments.
Before jumping on to Search Engine Optimization, let’s start with elaborating search engines. Search engines are one of the primary generators of traffic for online companies, Thus, it is very important to pay a close attention to it as part of your inbound marketing strategy. Search Engine Optimization (SEO) is the collection of techniques that helps your website come at the top for relevant keywords.
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”
There is a lot of room to learn and get inspired from the sales and marketing resources available to us online. In this post, we will cover the top sales and marketing resources to track and follow. Leave a comment to let me know the other resources that you like to read.
Customer segmentation helps you in targeting a specific set of customers. Not all customers are made the same. Their needs, their cultural backgrounds and their value to the company differ significantly. Thus, it is important to categorize your customers into different segments and adjust your product positioning & marketing messaging accordingly. In this post, I will provide a simple guide for understanding customer segmentation.
Sales leads are essential for a lead to develop interest in your product. A lead is a prospective customer who has the potential to buy from you, but has not yet conveyed an active interest to do so. Such leads are termed unqualified contacts and would include the guys you meet in a trade show and those who sign up in your website form.
Life Time Value helps you answer the early set of questions that every business faces.
Managing files and attachments on the iPad is a problem. All of you out there going into meetings or travelling with your iPad will know exactly what I am talking about. At the same time you have multiple file stores, which these days sit in the clouds but most of the time you can’t find any of the files when you need to share them with other people on your iPad.