Tag: big data

How Content Engagement & Tracking Features Are Improving Sales

Marketing these days, whether online or offline is all about building engagement. Consequently, this engagement leads towards desired action, which is the purchase decision of services or products. Before jumping on to Content Engagement, let’s give our readers a brief overview of Content Marketing. Creating and sharing valuable free content to attract and eventually convert… Read more »

Sales Organizations Need Benchmarking for Improvement

Benchmarking data is nowadays a necessity for sales organizations to do a detailed comparison with the industry averages as well as for future decision making. The strategic issues faced by different sales organizations, their improvements, the enablement of sales organizations to break performance barriers and to be a leader in the industry, will depend critically… Read more »