Tag: Content engagement

Learning Engagement: How do your prospects reactions play into the sale?

For a while, we’ve talked about the importance of tracking your prospect’s engagement, and why an informed salesperson can cut their sales pipeline down. So what do you want to look for in the first place? What kind of prospect response other than a definitive “yes” or an “I’m interested” email back should you look… Read more »

How Content Engagement & Tracking Features Are Improving Sales

Marketing these days, whether online or offline is all about building engagement. Consequently, this engagement leads towards desired action, which is the purchase decision of services or products. Before jumping on to Content Engagement, let’s give our readers a brief overview of Content Marketing. Creating and sharing valuable free content to attract and eventually convert… Read more »