Tag: lead scoring

Learning Engagement: How do your prospects reactions play into the sale?

For a while, we’ve talked about the importance of tracking your prospect’s engagement, and why an informed salesperson can cut their sales pipeline down. So what do you want to look for in the first place? What kind of prospect response other than a definitive “yes” or an “I’m interested” email back should you look… Read more »

The Art of Scoring Sales Leads

In many businesses, the number of sales leads generated can quickly overwhelm the sales force. Following a lead can be expensive and it might be impossible to follow all the leads. In sales there is a 80-20 rule that states that 80% of business comes from 20% of leads. An average person who has just… Read more »